Some typewriter ads for Hermes, Switzerland, 1940s and 1950s (source for all: DU, Schweizerisches Monatsmagazin). Still the time of the "Frauleins":
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| September 1948: Fraulein on Hermes Baby "At home, for travel, for the holidays" |
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| January 1949: business on Hermes 2000 "easy, quiet, nice font" |
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| October 1949: Fraulein yet again on Hermes 2000, "with ease, quiet, and beautiful" |
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| March 1950: She hasn't even changed her blouse and skirt from the last picture! Office work must have been so much fun back then. |
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| August 1952: different atmosphere from the previous pictures. A very business-like Fraulein reading the correspondence from her Hermes Baby. Or on the contrary, is she the boss, and her secretary has already left? |
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| April 1953: Back to secretary work on the new Hermes Ambassador. Note the detail: a shorthand writing pad could be placed perfectly in front for transcription, which was a special feature of the Ambassador line. Above: wife handing her husband the Hermes Baby just minutes before the train leaves; a Swiss army officer typing his report on a Hermes-Media, then official typewriter of the Swiss armed forces; and "scientists, merchants, business-men" on the Hermes 2000. |
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| April 1955: business break and fresh air with Hermes Baby |
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| July 1959: Hermes Baby, Madame and two fox terriers, an idyllic picture set in the private sphere, with Hermes Baby in the centre. |
Fantastic! Thanks for sharing this. Those ads are a whole lotta fun.
ResponderBorrarYou're welcome. Yes, they are!
BorrarVery charming. Did Swiss women really wear big bows in their hair in 1948?
ResponderBorrarI am not sure about the bows. What I realized though is that in the first three pictures, the women appear to be standing rather than sitting.
BorrarGreat ads, Georg! Although I am fairly sure the women are sitting on narrow stools - at least in the first picture, I think that pose would be just about impossible to hold while standing.
BorrarWonderful!
ResponderBorrarVery interesting. I like the ad with the business-like fraulein.
ResponderBorrar