15 de mayo de 2011

Hermes Paillard ads

These following ads illustrate Swiss Paillard's successful "Hermes" typewriters. They appeared, if not otherwise stated, in the Swiss monthly magazine "Du".
Du 1944-04 Hermes Baby
April 1944
The "Hermes Baby" cost 180 francs in 1944. August Baggenstos was general representative of Hermes in the German speaking part of Switzerland (later: HEMAG Hermes Schreibmaschinen AG).
Du 1944-12 Weihnachten Hermes Baby
Christmas 1944
Hermes Baby
Hermes Baby n° 316990 (1944)
I happened to have a Hermes Baby from 1944 at hand - greetings to Alfred at this point!
Du 1945-08 Hermes Baby
August 1945
Du 1945-12 Weihnachten Hermes Baby
Christmas 1945. artist: J. Müller-Brockmann
This poster was designed by Swiss graphic design artist Josef Müller-Brockmann (1914 - 1996). He designed several other posters for the Paillard company.
Du 1946-10 Hermes Schreibmaschinen
October 1946
Du 1946-12 Weihnachten Hermes Baby
Christmas 1946. Artist: Moritz Kennel
Du 1947-04 Hermes 2000
April 1947. Artist: Moritz Kennel
Du 1948-03 HERMES Progress
March 1948. Artist: J. Müller-Brockmann
"Progress of our times... Hermes is keeping up!"
Du 1948-09 Hermes Baby
September 1948
Du 1948-12 Hermes 2000
Christmas 1948. Artist: J. Müller-Brockmann
"A wonderful Christmas dream!"
Du 1949-01 Hermes 2000
January 1949
"Easy, silent and beautiful writing
Superior equipment
Precise construction from best material
Pleasant, adjustable key-stroke"
Du 1949-04 Hermes 2000
April 1949
"easy... precise and clear...
fast... beautiful..."
Du 1949-12 Hermes 2000
Christmas 1949 issue. Artist: J. Müller-Brockmann
"The Hermes portable typewriter - a present of lasting value"
Du 1950-08 Hermes Ambassador
August 1950 - featuring the Hermes Ambassador
"Progress of technique - Hermes is keeping up the pace!"
Du 1950-12 Weihnachten mit Hermes
Christmas 1950. Artist: J. Müller-Brockmann
"The Hermes Portable - a christmas present of lasting value!"
Du 1952-08
August 1952
"Hermes Baby - the small travel typewriter with great performance. A Masterwork of Swiss precision mechanics. which will also inspire YOU. The price? Hermes Baby is affordable for everybody: it costs only 230 francs, including the case."
Du 1953-04 Hermes typewriters
April 1953
Du 1954-04 Hermes 2000 typewriter
April 1954
Du 1955-12 Hermes Baby Media 2000
December 1955
Schweizer Spiegel 1950-12 Hermes
source: Schweizer Spiegel, December 1952

4 comentarios:

  1. Excellent. A brief history of advertising eloquenty told.

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  2. I'm impressed by the charm and delicacy of those early ads.

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  3. Thanks for posting these ads, very interesting.

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  4. hermes, baby, in jeder lebenslage die perfekte begleitung .
    danke für die sensationelle sammlung!



    ulean

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